Gentle Vegan Formula: Features a coconut oil-infused deep conditioning base; Vegan, color-safe, keratin-safe and free of ammonia, parabens, phthalates, sulfates, and mineral oils; Use 1x per week to maintain shine and color
L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems; Cover gray hair, highlight, or go bold with bright color
L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color
Plum Hair Toning Gloss: Elevate your hair's hue and tone, counteract unwanted brassiness, increase shine, and provide deep conditioning all in one simple step. This toning gloss results in hair that appears exceptionally healthy, infused with a subtle touch of color.
Easy Application: This in-shower toning gloss is easy to use with just 1 tube; No mixing and no gloves needed, and no hassle with up to 15 minute application; Lasts around 10 days, up to 3 applications in every tube